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https://www.flobowling.com/articles/6599195-breaking-brunswick-acquires-ebonite-in-industry-shaking-move
In a blockbuster move sure to shake up the industry, Brunswick has acquired Ebonite International in a deal that was announced Friday.
Brunswick secured all the assets of EBI, including all of its brands, trademarks and technologies. Effective immediately, the EBI plant in Hopkinsville, Kentucky, has been shut down and production will move to Brunswick’s plant in Reynosa, Mexico.
“We’re still working on plans,” Brunswick Director of Marketing Bugsy Kelly told FloBowling. “We have about two or three weeks of working on what this really means for Brunswick. As far as Ebonite’s pro staff goes, everyone has been retained.”
EBI’s brands include Columbia 300, Hammer, Ebonite, Track, Power House and Robby’s. What this move means for the long-term future of each individual brand is unclear and Kelly said those details will be worked out in the coming weeks.
Brunswick secured all the assets of EBI, including all of its brands, trademarks and technologies. Effective immediately, the EBI plant in Hopkinsville, Kentucky, has been shut down and production will move to Brunswick’s plant in Reynosa, Mexico.
“We’re still working on plans,” Brunswick Director of Marketing Bugsy Kelly told FloBowling. “We have about two or three weeks of working on what this really means for Brunswick. As far as Ebonite’s pro staff goes, everyone has been retained.”
EBI’s brands include Columbia 300, Hammer, Ebonite, Track, Power House and Robby’s. What this move means for the long-term future of each individual brand is unclear and Kelly said those details will be worked out in the coming weeks.
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